Brief queue
3 new briefs generated from today's inputs — click to open
LinkedIn post — Profile Cards feature launch
Triggered by: New feature shipped to production at 08:30
Generated 08:41 · Today
Weekly roundup — May 26 week
Triggered by: Monday morning digest schedule · 11 new signals
Generated 07:00 · Today
Objection response — "I already use Linktree"
Triggered by: Objection cluster detected · 4 new mentions this week
Generated 09:12 · Today
Context layer
Everything Claude knows about Tinks before it writes a single word. Update this and every future brief reflects it.
Product identity
Core
Product name
Tinks
One-line description
AI-powered personal profile tool — smarter than a Linktree, more personal than a portfolio.
Differentiators
AI bio generation
Profile Cards
Custom domain (free)
Link analytics
Audience
Core
Primary ICP
Freelancers, creators, consultants, side-hustlers — 25–45 years old
Jobs to be done
Look professional without building a website. Share everything in one link. Get found.
Key pain points
No card to share
Linktree looks generic
Bio writing is hard
Voice & tone
Core
Tone descriptors
Confident, warm, slightly playful. Peer-to-peer, not brand-to-customer.
Always avoid
Jargon, corporate-speak, exclamation marks in excess, passive voice
LinkedIn style
Short sentences. Line breaks. Hook in first line. CTA that invites not demands.
Current sprint
Updated today
Active features
✓ Profile Cards
AI bio v2
Team accounts
Top objection this week
"I already use Linktree" — 11 mentions total, 4 new this week
Key metric
Profile share rate: 34% of trial users share their profile in first session
Add a context update
This update will be used in all briefs generated after today.
History
All briefs generated in the last 30 days — 14 total
LinkedIn post — Profile Cards feature launch
New
Weekly roundup — May 26 week
Review
Objection response — "I already use Linktree"
New
LinkedIn post — Analytics dashboard launch
Done
Weekly roundup — May 19 week
Done
Objection response — "Too expensive for a link page"
Done
LinkedIn post — Custom domain feature
Done
Weekly roundup — May 12 week
Done
Active triggers
5 triggers watching for events that should generate a brief — all running
Feature shipped to production
Watches: GitHub deployments → generates LinkedIn post brief within 15 min of merge to main
4 fired
Monday morning digest
Schedule: Every Monday at 7am → synthesises all signals from prior week into weekly post brief
4 fired
Objection cluster detected
Watches: Call transcripts + Slack signals → fires when any objection theme hits 3+ new mentions in 7 days
3 fired
Strong customer quote detected
Watches: Call transcript transcripts → flags quotes rated high sentiment for reuse in social content
2 fired
Milestone hit
Watches: Tinks analytics API → fires on user count milestones (100, 250, 500…) for celebration post
1 fired